Event management companies often host a series of related events that include, say, race meetings, rock concerts, celebrity dinners, and corporate road shows. One important piece of publicity that deserves special attention is the calendar of events. Promotional prints make an invaluable contribution to the success of any event.
From publicity posters to invitations, floor plans to agendas, programs to receptions and badges – every aspect is critical and if any are overlooked, it could be a major setback to the achievement of the organizer’s goals.
One of the main goals of any event is to ensure that everything runs smoothly and guests are made to feel comfortable with the almost invisible presence of the organizer. Football pundits say that when you watch a game and you don’t see the referee then he has a great game. Sometimes the same with promotional prints.
There are times when it’s good for something to jump out and shout — a poster, for example or a high-impact invitation. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. But other times, it’s good for a product to keep working quietly.
The event calendar might be an example of such a product. This can be part of a promotional letter. The package may contain a big announcement, some high impact invites plus a calendar of events for the next 6 months. It makes calendars a long term product and something event organizers want to keep for their customers. That soon ruled out a neat flyer or even a booklet but a very neat piece of folding pocket media the size of a credit card – now that’s another matter.
One of the products issued in the UK is the Foldilocks card. It features twelve pages folded into a strip that is over 400mm long but then folded and then locked into a four-page cover that is the same size as a credit card. It is ideal for providing dates and details of series of events, race meetings, sporting goods and so on.
The fact that it’s the same size as a credit card will encourage customers to store Foldilocks – in purse, purse, handbag, pocket or maybe just tucked in a desk drawer but it’s impossible to throw them in the trash which happens all too easily with flyers